I am happy to present a guest post by my colleague Ben Wedenik, who, following a not so old, but very good tradition, writes about keeping implementations ridiculously simple. What does a lean and scalable Web SDK implementation look like? How to stay flexible while still having a powerful tag manager setup? I’m going to […]
Greetings! I am rectifying a long-standing mistake, today, finally translating an article that I had posted absolutely ages ago on the German blog. It’s about a real-life example that I often use to explain how eVars work. Since eVars are such an integral part of Analytics, a good analogy is important! Unfortunately, I do not […]
This post is a patch work of two, i.e. it was two posts until I had this weird moment of lucidity and realised what I actually wanted to say. If you find any tears, rifts, or holes in this, you’ll have found proof that writing is not a linear process, at least not for me. […]