Does anyone here remember when in 2015 I tried to understand how DTM executes Javascript, and in what order? The article cost me days to write, but it led to a lovely, colourful illustration, and I was proud of it, a little bit. I promised I would explore the depths of Launch in the same […]
(For Feike, who was an awesome colleague, and a terrific human being) (This may or may not be the first installment in a series of “Working with Launch” articles. I feel there are a lot of things that I want to write about, so we’ll see.) Today, I want to point out two aspects of […]
I could have called this article “Launch – WTF???” instead, and maybe I should have. This is a quick and brutal journey though the most important concepts you need to know when you start using Launch. Tag Management Let’s start from 0. A “Tag Manager”, “Tag Management System”, or simply “TMS” is a tool that […]