Sometimes I have trouble with the beginning of an article. This is such a case. I have been pondering the best way to use Launch to track visitor activity for some time. You know, visitor clicking stuff, SPAs, things like that. It really boils down to two approaches: Use _satellite.track() and put payload into the […]
For the last 5 years and a bit, I have been working in the Adobe office in Basel. I came here more or less by chance, and it turned out to be a nice and interesting place. The Basel office came to Adobe via the acquisition of Day Software. It is the place where AEM […]
I think this is my first ever post specifically for Adobe Target. I’m so excited! Target, in a nutshell, is used to replace or insert content into a page. It comes with it’s own delivery infrastructure, logic, Javascript, and the so-called “Visual Experience Designer”, which allows a marketer to load the page, click an element […]