I haven’t written about data quality for ages! But the subject is as present as ever, and there is still such a long way to go! If Analytics has a big, bright pink elephant in the room, data quality is it! Molly Vorwerck posted a link to this article in the #measure slack about The […]
I am happy to present a guest post by my colleague Ben Wedenik, who, following a not so old, but very good tradition, writes about keeping implementations ridiculously simple. What does a lean and scalable Web SDK implementation look like? How to stay flexible while still having a powerful tag manager setup? I’m going to […]
Greetings! I am rectifying a long-standing mistake, today, finally translating an article that I had posted absolutely ages ago on the German blog. It’s about a real-life example that I often use to explain how eVars work. Since eVars are such an integral part of Analytics, a good analogy is important! Unfortunately, I do not […]