Last year, in April, I opined that a big change was coming for all of us who work with Analytics, Target, or Audience Manager. That change has been in the making for some time. I remember how Bret and Ben dropped some subtle hints some time ago in London. They were clearly exited, and, as […]
No. This could be the shortest post, ever. One word. These days, you really do not have to know what “s_code.js” is, and the only reason I am even writing this is because for some reason that totally eludes me, an old post about it, from back in 2013, keeps being the most or second-most […]
Woah, what a year! I just read through my article from last year, and, boy, did we not see this coming! I did not set myself any goals for this year, and I have been scaling down ever since. The Good But I did actually achieve two things in 2020! First, I published a whopping […]
Ich denke es kommt auf den Standpunkt an (wie immer). Wenn ich mit Entwicklern zusammenarbeite, Eventspezifikationen und Testings durchführe, dann ist „Back to Basics“ hilfreich. Wenn ich im Unternehmen Marketer bin und nur Zahlen brauche, dann „Was wenn“. Wenn ich im Backend für das Daten- und Infomanagement verantwortlich bin dann „dmexco Extra“.